Companies are placing more strategic importance
than ever on the performance of the marketing function. Customer
relationship management (CRM), sales force automation, and supply chain
management initiatives are becoming crucial. Predictive models
provide the intelligence behind systems for acquiring new customers,
serving existing customers, and improving supply chain performance.
Targeted Marketing:
Why waste resources pursuing customer prospects who are unlikely to be
profitable? Predictive models can be developed to determine what
characteristics are typical of high-value customers. Optimize ROI of
your marketing dollars by identifying and targeting your message to those most
likely to respond.
Churn
Forecasting:
For many companies customer attrition is an important challenge. It is
more profitable to keep existing customers than to pursue new prospects.
Predictive models can be developed to classify likely attrition candidates
from existing customers. Sustain and grow market share by retaining the
most profitable customers.
Intelligent Cross Selling: Improving "wallet share" is another key
marketing challenge. How do you leverage data related to customer
interests and spending habits to turn a marginal customer into a top-tier
customer? It starts by understanding the dynamics that are likely to
drive customer interest in various product categories in order to identify key
cross sell opportunities.
Price Optimization: How much product will move at a given price?
How to meet goals for profit and volume? Predictive models can
characterize products' price elasticity to help decide overall price
strategy and optimize operational pricing decisions on a daily basis.
Companies are placing more strategic importance
than ever on the performance of the marketing function. Customer
relationship management (CRM), sales force automation, and supply chain
management initiatives are becoming crucial. Predictive models
provide the intelligence behind systems for acquiring new customers,
serving existing customers, and improving supply chain performance. 
Targeted Marketing:
Why waste resources pursuing customer prospects who are unlikely to be
profitable? Predictive models can be developed to determine what
characteristics are typical of high-value customers. Optimize ROI of
your marketing dollars by identifying and targeting your message to those most
likely to respond. 